Nadia Jonker is the dedicated owner of the Mail Boxes Etc. (MBE) store in Banbury, a role she embraced under rather unexpected circumstances. Nadia had been a regular customer of the store, maintaining a mailbox there for five years.
When she learned that the previous owners were planning to close the store, her husband made a light-hearted suggestion to start a Kickstarter campaign to save it. Taking his idea seriously, Nadia saw the potential and decided to purchase the store, stepping into the role of owner and operator.
Her typical day at the MBE store is varied and bustling with activity. She usually starts around 9 a.m., especially during the busy auction season when the workload ramps up with the need to send out estimates, prepare, pack, and dispatch auction items.
Nadia and her team take care to confirm every detail with customers before dispatching their valuable goods, providing a level of personal attention that keeps clients returning. Her work in auction logistics allows her to engage with customers from all over the UK and around the globe, handling items with unique stories and sentimental value, which makes her job all the more interesting.
The MBE Banbury store offers a comprehensive range of services beyond auction logistics, including international and domestic shipping for individuals and businesses, printing services, mailbox rentals, and virtual addresses.
The store has carved out a niche with specialised services such as art and auction shipping, attracting a diverse range of clients. Nadia collaborates closely with local businesses like Banff Adventure Films, assisting with merchandise dispatch, and Steph’s Sketches, where she manages the printing, framing, and daily dispatch of caricatures. She also supports local tech businesses by shipping laptops and other equipment.
Through active local networking, Nadia has been able to build strong relationships with both business owners and individual customers.
Nadia thrives on these connections, whether with local business owners or customers from afar. She finds great satisfaction in meeting new people, learning their stories, and offering bespoke solutions to meet their needs.
This customer-focused approach has been a cornerstone of her success and has contributed to the growth of the MBE Banbury store.
Looking to the future, Nadia is keen to raise brand awareness and focus on expanding the store’s customer base, particularly among local businesses. She sees great potential in nurturing more consistent relationships with these clients, helping them with their varied shipping, printing, and business requirements.
With a career spanning digital marketing, e-commerce, creative design, and the hospitality industry, Nadia brings a wealth of experience and a unique perspective to her role as a franchise owner.
Her journey to becoming an MBE franchisee has been anything but conventional, yet it is precisely this diverse background that enables her to run the store effectively and provide exceptional service.
Each day brings new challenges and opportunities for Nadia, but that is what makes her journey as a franchise owner so fulfilling. For her, it’s not just about running a business—it’s about being an integral part of the community and adding real value to the lives of her customers.